COMPLYING FARM DIRECT AS A SHOPPING CENTER (initial proposal)

Farm direct Salisbury “merits argument”

STATEMENT OF SUPPORT

market and some cars, x trail 050

“Farm Direct community markets have been successfully operating in the Salisbury area for well over 3 years”.

The markets huge success is evidence in its community support and by how well it is supported by the Salisbury small business community, this is exaggerated by the very fact upon relocation to our new site at the Old Spot hotel, our old location behind PALS liqueur has been able to also rebuild and attract continued support.

In the Salisbury area alone, this represents hundreds of local jobs and increased employment opportunities, while delivering support services for a variety of local small businesses.

The recent legal fight to undermine our market and its development approvals, has been trade and competition based and nothing to do with development issues or safety concerns. Development law was never written with the intention to undermine competition, but rather to ensure any change of use is in line with community expectations, and Farm Direct has the majority support of the local community.

Our recently approved development application as “Merit use” ought not to be overlooked, as Community support is the founding basis of the word “merit” in development law and planning.

Farm Direct has a successful track record in the Salisbury area for over 3 years, and have proven our ability to operate on the current site without any adverse effect to the location or surrounding area. In fact we leave no lasting imprint on the site or the local environment at all.

The fact that development law and planning has overlooked stalls, markets and fetes in their definitions, allowing the recent redefining to include a stall in the definition of the word shop, is due to the fact community events were never considered developments, but rather events, events of a regular basis, have been a part of the city of Salisbury history since its inception.

The location of Farm Directs present Salisbury Height’s Market at the Old Spot hotel is on private land, land that’s primary use is retail based, the zoning of “Open Space” is based more on the adjacent river and walk ways/trails, than the area built to have its primary use to be that of a car park for retail and hotel trading.

Before I touch on the merits of our application in an area presently zoned “Open Space” now we are considered non-complying, I would like to compare the merit of our application with the city of Salisbury’s planning objectives.

Salisbury City has a range or initiatives that drive its development planning agenda, these are based around a range of ideals that work in with the State’s current planning objectives, they include;

Salisbury – Sustainable Futures – Sustainable Futures is a local response to current and future needs of the Salisbury community. It seeks to address the unique challenges of Salisbury by developing and benefiting from a range of opportunities and partnerships.

Farm Direct offers a range of opportunities for the North, that interact well with every aspect of Salisbury’s future and current objectives, through job creation, environmental benefits, health and exercise, affordable access to fresh local produce, innovation in primary production, attracting community participation and helping bring more income to the city.

Farm Direct not only leaves the area it uses clean, we also ensure we remove litter from the surrounding trails and river banks.

 

Key Direction (1) Shaping Our Future – Develop our City as prosperous and progressive by attracting and sustaining increased business investment and by providing accessible learning opportunities to grow and support a skilled workforce.

Farm Direct community market helps employ over 100 people directly and as we grow, so does the employment opportunities, especially as an avenue to support and nurture new small and micro business opportunities in the area.

 

Key Direction 2: Sustaining Our Environment – Become a Sustainable City in which its residents and businesses embrace sustainability best practices as part of their day-to-day lives and activities.

Farm Directs stall holders, are growing and producing to suit customer demand, helping alleviate waste, we operate in an environmentally sustainable manner, and any excess produce is used to help feed the most vulnerable in our community.

 

Key Direction 3: Salisbury the Living City – Maintain a strong and vibrant community by providing safe and supportive environments that promote opportunity, healthy and creative lifestyles.

Farm Direct promotes healthy lifestyles, by getting the local community out of their homes, walking around our market area and meeting their neighbours. We promote using the local open spaces, and eating healthy by promoting and offering local fresh affordable produce to the Salisbury community.

We utilising local cooking demonstrations, involve the local schools and community groups at our Midweek markets, and encouraging community participation.

 

Key Direction (4) Salisbury Success – Remain a high performing and innovative organisation that strives to achieve excellence in every area

Community and Farmers markets are a sought after community asset by most suburban and regional councils, most present locations where markets like ours operate are in similar if not the same zoning that Farm Direct presently operate.

A similar market to ours has just been complied in the Gawler Township, located in a carpark on “open space” zoning, in that case, the council themselves are in partnership with the market, offering free land use, secure contracts and investing over $60,000 of local rate payer’s moneys a year ensuring their market has the best facilities and marketing.

Farm Direct offers all the same benefits without any costs to the Salisbury council or there rate payers, offering excellence in our operations and facilities, and assisting in ensuring the supply of fresh affordable produce to those rate payers living on or below the poverty line.

Farm Direct community markets looks forward to assisting the Salisbury community and the council in its future directives at every level.

 

Salisbury’s Policy & Planning Stream (2)

Your policy; “Health and Wellbeing Based on the premise that wellbeing covers physical, emotional and financial aspects of life, encompasses social integration, respect for diversity, community participation and a safe, vibrant and creative environment.”

Farm Direct fulfils all the aims of this initiative, assisting in financial assistance to those on limited budgets, the promotion of social integration and community participation, we promote diversity through offering produce from a diverse range of cultural and ethnic backgrounds, in a vibrant and creative environment. This clearly supports our original merit based application, and fulfils the merits required to be considered an acceptable form of any non-complying application process for the proposed location.

 

Goal 2.3 – Health and Nutrition “City of Salisbury”

Your position; There is increasing awareness of the importance of primary health measures, nutrition education and access to affordable healthy food – plus regular physical exercise – to offset preventable conditions such as obesity.

While this is an issue across communities, there is a need to ensure that people experiencing financial disadvantage – plus those who have not had the benefit of health and nutrition education – have the opportunity to learn about and access ‘healthy’ food and health behaviours (such as exercise).

There is the opportunity to provide these opportunities to children and families via schools, community centres, sporting groups, recreation centres and other community facilities.

It is here I believe Farm Direct is the best initiative in the city of Salisbury to fulfil these criteria from a single bi weekly event, with any added cost to the city and its rate payers.

  1. We work with local schools to provide opportunities for them to further their education relating to healthy eating
  2. We offer excellent facilities to promote family and community activities, by getting family’s to come to our market do their shopping as a family and embrace the local parks, walking trails and play equipment
  3. Farm Direct offers free cooking classes, tasting, and healthy eating behaviour.
  4. We provide access to affordable healthy produce, and promote healthy eating in general.
  5. We get regular feedback both on site and on line from our customers that support these statements, from feeling healthier, losing weight, and even more so seeing their children embracing healthy food over fast food and processed sugars.

 

Farm Directs strategy is to offer assistance and support to local small business and primary production, while promoting healthy eating and sustainability.

  1. Support the health and safety of the community.
  2. Ensure the services and infrastructure we provide meet community needs.
  3. Facilitate information and communication opportunities.
  4. Ensure local community resources are accessible to every sector of the community.
  5. Promote increased civic participation in community and Council activities.
  6. Identify and actively support and promote the recreation and leisure needs of the community.
  7. Enhance learning and employment opportunities across our community.
  8. Strengthen and unite the local community.

 

 

THE PRINCIPLES OF DEVELOPMENT CONTROL FOR “OPEN SPACE AND RECREATIONAL AREAS, includes several sections that support our present market model;

I have highlighted in bold where we directly adhere to the current “Open Space” zoning regulations.

Farm Direct leaves a clean foot print; we account for a small minority use of the land, and fulfil a majority of the directives driving present development planning.

2 (a) Facilitate a range of formal and informal recreation activities

(b) Provide for the movement of pedestrians and cyclists

3 Open space should be designed to incorporate:

(a) pedestrian, cycle linkages to other open spaces, centres, schools and public transport nodes

(b) park furniture, shaded areas and resting places to enhance pedestrian comfort

(c) safe crossing points where pedestrian routes intersect the road network

(h) Opportunities to be active and participate in physical activity

  1. Buildings in open space, including structures and associated car parking areas, should be designed, located and of a scale that is unobtrusive and does not detract from the desired open space character.

11 Development in open space should:

(a) Be clustered where practical to ensure that the majority of the site remains open

13 Landscaping associated with open space and recreation areas should:

(a) Not compromise the drainage function of any drainage channel

(b) Provide shade and windbreaks along cyclist and pedestrian routes, around picnic and barbecue

areas and seating, and in car parking areas

(d) Enhance the visual amenity of the area and complement existing buildings

(e) Be designed and selected to minimise maintenance costs

14 Development of recreational activities in areas not zoned for that purpose should be compatible with surrounding activities.

15 Recreation facilities development should be sited and designed to minimise negative impacts on the amenity of the locality.

 

 

COMMUNITY PLAN acceptance

Objective 1.2 Build a local community that is proud of Salisbury

Objective 1.4 Create a vibrant and active, event-filled Council area

Objective 2.1 Physical and social infrastructure to match population growth

Objective 2.5 Manage growth through the real connection of people and places

Objective 2.6 Local economic activity to create local job opportunities and generate increased local wealth

Objective 3.7 Create a safe, community environment

Objective 5.1 Support and encourage community teamwork

Objective 5.4 Create and support community partnerships that contribute to the

Farm Direct is an asset to the City of Salisbury, a draw card that attracts many into the Salisbury area and compliments the many innovative directives of its host city.

If the only objections are those of a market competitive nature, there is no reason to deny the development application based on the markets merits.

Farm Direct is well supported by the local community, it is in line with council and state government initiatives and brings people into the area, and the community together.

Mark Aldridge

 

Photos below are of the Market during trading, and show our Wednesday market entertaining local school children in an attempt to educate on healthy eating.

 

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